NFL commissioned study shows $45 million Mexico City impact

NFL commissioned study shows $45 million Mexico City impact

April 27, 2017
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The Texans-Raiders game in Mexico City last November generated an increase of $45 million in the city’s gross revenues, the NFL said Thursday.

A league-commissioned study by the Sports Industry group of Ernst and Young used a range of sources, including the ’s post-event surveys of fans who attended the game and wider economic data on Mexico’s economy.

It determined that the Monday night game that drew a crowd of 76,473 included 9,500 international visitors mainly from the United States, and 21,500 visitors who traveled from elsewhere in Mexico. On average, each international visitor spent more than five days in Mexico.

Total domestic and international tourist spending was $43 million, of which $32 million was incremental to the Mexico City economy.

“EY’s research demonstrates the value to Mexico City from hosting the NFL game …” said Mark Gregory, the group’s chief economist. “By leveraging the interest and excitement that the league generates, the city gained a significant boost to its economy; with around 31,000 visitors bringing additional income for local businesses, supporting thousands of jobs and generating significant tax receipts for the national government.”

EY handles assurance, tax, transaction and advisory services.

Brock Osweiler saved one of his cleanest games of the season for the playoffs, and coach Bill O’Brien announced after the game that Osweiler would remain the team’s starter for the Divisional round. Tom Savage, who is recovering from a concussion, would presumably be Osweiler’s backup if he’s cleared to play.

Nike Texans #56 Brian Cushing Red Alternate Men's Stitched NFL Elite Autographed JerseyO’Brien stressed Osweiler’s ability to take care of the ball, execute the game plan and spread the ball around. While he had one particularly nice drive, Osweiler still only finished with 168 yards on 25 attempts. He rushed for a touchdown and threw for another. The real improvement for Osweiler was the lack of turnovers.

“He’s always a team player,” cornerback told NFL.com after the game about Osweiler. “I feel like whatever happened this season, I felt like what he did what he had to do today to make people forget about it.”

Win next week and people will forget about the regular season. Avoiding a home loss against a Raiders team led by No. 3 quarterback just avoided an incredibly ugly offseason for the Texans. Still, Osweiler deserves credit for not getting in his team’s way. Plenty of teammates gave Osweiler love for his ability to rise to the moment.

“I saw the one play where he rushed for the first down,” defensive lineman said. “And I saw the look in his eyes that he wanted it. I knew right then. I knew he believed. Man … it gives fuel to the offense and fuel to the defense.”

O’Brien called Saturday’s win the “best game” of the season for the team. It was certainly one of Osweiler’s best games of the season too, a low bar that Osweiler will try to clear again next week on the road.

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